India the world’s second largest herbal resource
The only country after China who dominates the world as a Herbal Products Exporter India has gained that reputation. The Make in India programme is driving the wellness and other related industries forward in order to attract more foreign investment and job opportunities to our nation. For themselves and their family, people are turning away from synthetic, chemical-based items. Given that wellness is currently popular in India, this movement will become more noticeable in the upcoming year. Ayurveda, Yoga, Unani, Siddha, and Homoeopathy are given significant weight in the National Health Policy of 2017, which also supersedes the previous policy of 2002. This is done in an effort to close the gap in medical care by integrating alternative medicine systems like these into modern medicine. These alternate practices of medicine have promulgated the concept of both physical and mental well-being. Additionally, as time has gone on, wellness and the use of wellness products have come to have a strong significance, including a person’s desire for societal acceptance and the welfare of the larger community. The wellness sector has gained prominence as a result of evolving lifestyle habits and dietary conditions. Swift urbanisation is further fueling this inclination. According to the 2011 Census, India’s urban population is increasing at a CAGR of 1.2% and stood at 31.16%. The tendency will intensify considerably over the course of the upcoming year as a result of shifting consumer dynamics and awareness. Since its early 1990s unstructured beginnings, the wellness business in India has quickly grown into a vast network. To give these conventional healthcare systems a targeted push, the government has established a department of Ayurveda, Yoga and Naturopathy, Unani, Siddha, and Homoeopathy (AYUSH). India is the world’s second-largest exporter of AYUSH and herbal products, with a wealth of around 6,600 medicinal plants. According to numerous statistics and polls, the AYUSH business would generate 1.4 trillion rupees by 2020 and is predicted to increase by double digits, creating 1 million direct jobs and 25 million indirect jobs. In the following five years, it is anticipated that the AYUSH sector would triple. There are 9,000 manufacturing facilities producing AYUSH medications in India. As part of its goal for smart cities, the government is revamping the urban infrastructure. And as was already noted, as more people resort to these alternative forms of treatment, India’s holistic approach to healthcare is likewise becoming more and more well-known. India has organized conferences, workshops, and international exchange programmes on AYUSH. The Indian government is also starting a number of other programmes to support the wellness sector in addition to all of this. The Make in India programme is driving the wellness and other related industries forward in order to attract more foreign investment and job opportunities to our nation. India’s contribution to the world’s cultural landscape is its ancient practices like Yoga and Ayurveda. Therefore, to maximize benefits for the nation, concerted efforts should be made to further consolidate these sectors and capitalize on chances.